Synthetic data
All sessions

s-2233

Simulated shopper

Oct 30, 2026, 3:37 PM UTC · desktop · organic · Driftwood 2P Tent · 12 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 257sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 06sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 45%
  4. 41m 39sViewed cartViewed cart (saw shipping cost)Delivery 44%
  5. 51m 45sDelivery check · ZIP 19531Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 95%
  6. 62m 09sOpened reviews · Driftwood 2POpened reviewsDelivery 95%
  7. 72m 18sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  8. 82m 35sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 93m 03sOpened reviews · Driftwood 2POpened reviewsDelivery >99%
  10. 103m 41sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 114m 21sDelivery check · ZIP 90478Checked delivery date by ZIPDelivery >99%
  12. 4m 28sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping ×242.3×
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.