Synthetic data
All sessions

s-2234

Simulated shopper

Oct 28, 2026, 8:21 PM UTC · desktop · organic · Ridgeback 38L Pack · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 240sExpanded returns · Ridgeback 38LExpanded returns policyFit 40%
  3. 31m 09sSize guide · Ridgeback 38LOpened the size guideFit 82%
  4. 41m 19sImage 1 · Ridgeback 38LViewed a product imageFit 78%
  5. 51m 42sSize guide · Ridgeback 38LRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  6. 61m 49sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  7. 72m 07sBrowsed catalogBrowsed the catalogFit >99%
  8. 82m 42sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit >99%
  9. 93m 20sSize guide · Ridgeback 38LRe-opened the size guideFit >99%
  10. 3m 35sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide ×390.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Expanded returns policy2.3×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.