Synthetic data
All sessions

s-2235

Simulated shopper

Oct 25, 2026, 8:24 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 9 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Cairn MidViewed a product pageFit 27%
  2. 259sOpened comparisonOpened the comparisonChoice 93%
  3. 31m 28sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice >99%
  4. 41m 42sCompare + Cairn MidAdded a product to compareChoice >99%
  5. 51m 47sCompare + Cairn LowAdded a product to compareChoice >99%
  6. 62m 21sSearch “best backpacking pack”Searched to compare optionsChoice >99%
  7. 72m 59sOpened comparisonOpened the comparisonChoice >99%
  8. 83m 03sAdded to cart · Cairn MidAdded to cartChoice >99%
  9. 3m 22sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×357.4×
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.