Synthetic data
All sessions

s-2237

Simulated shopper

Oct 21, 2026, 1:34 PM UTC · desktop · organic · Ridgeback 38L Pack · 18 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 235sViewed Ridgeback 38LViewed a product pageNo clear doubt 45%
  3. 346sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeFit 62%
  4. 41m 15sImage 1 · Ridgeback 38LViewed a product imageFit 52%
  5. 51m 28sSize guide · Ridgeback 38LOpened the size guide→ the store shows Fit Confidence hereFit 85%
  6. 61m 54sBrowsed catalogBrowsed the catalogFit 68%
  7. 72m 33sSorted: price ascSorted by lowest priceNo clear doubt 57%
  8. 83m 05sSize M/L · 18–21 in torso · Ridgeback 38Lno clueNo clear doubt 57%
  9. 93m 32sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 71%
  10. 103m 39sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 71%
  11. 114m 01sViewed cartViewed cart (saw shipping cost)No clear doubt 52%
  12. 124m 34sRemoved from cart · Ridgeback 38LRemoved from cartValue 73%
  13. 135m 05sSize guide · Ridgeback 38LRe-opened the size guideFit 92%
  14. 145m 13sImage 3 · Ridgeback 38LViewed a product imageFit 96%
  15. 155m 37sSize M/L · 18–21 in torso · Ridgeback 38Lno clueFit 96%
  16. 166m 08sAdded to cart · Ridgeback 38LAdded to cartFit 96%
  17. 176m 39sViewed cartViewed cart (saw shipping cost)Fit 82%
  18. 6m 59sLeft the store

Final guess

Fit82%
Fit
82%
Suitability
<1%
Durability
<1%
Value
18%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.