Synthetic data
All sessions

s-2238

Simulated shopper

Nov 2, 2026, 9:37 PM UTC · desktop · search ads · Squall 2.5L Rain Shell · 21 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 231sCompare + Squall 2.5LAdded a product to compareChoice 76%
  3. 31m 10sCompare + Squall ProAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  4. 41m 47sViewed Driftwood 2PViewed a product pageChoice 97%
  5. 51m 55sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 31sBrowsed catalogBrowsed the catalogChoice >99%
  7. 72m 50sSorted: price ascSorted by lowest priceChoice 98%
  8. 83m 22sBrowsed catalogBrowsed the catalogChoice 97%
  9. 93m 32sSorted: price ascSorted by lowest priceChoice 69%
  10. 104m 12sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlierChoice 96%
  11. 114m 43sImage 1 · Squall 2.5LViewed a product imageChoice 98%
  12. 125m 11sOpened reviews · Squall 2.5LOpened reviewsChoice 95%
  13. 135m 46sReviews filtered: valueFiltered reviews by valueValue 61%
  14. 146m 21sAdded to cart · Squall 2.5LAdded to cartValue 61%
  15. 156m 54sViewed cartViewed cart (saw shipping cost)Value 92%
  16. 167m 15sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  17. 177m 21sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  18. 187m 35sReviews filtered: valueFiltered reviews by valueValue >99%
  19. 197m 38sCompare + Squall 2.5LAdded a product to compareValue >99%
  20. 207m 55sCompare + Squall ProAdded a product to compareValue >99%
  21. 8m 25sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×41.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.