Synthetic data
All sessions

s-2239

Simulated shopper

Oct 23, 2026, 6:44 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 18 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 61%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 18sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 358sExpanded materials · Cairn LowExpanded materialsNo clear doubt 49%
  4. 41m 18sCompare + Cairn LowAdded a product to compareChoice 52%
  5. 51m 24sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 90%
  6. 61m 32sSize guide · Cairn LowOpened the size guideChoice 91%
  7. 71m 44sExpanded specs · Cairn LowExpanded technical specsChoice 83%
  8. 82m 23sExpanded specs · Cairn LowExpanded technical specsChoice 58%
  9. 92m 53sImage 1 · Cairn LowViewed a product imageSuitability 50%
  10. 103m 05sOpened reviews · Cairn LowOpened reviewsSuitability 80%
  11. 113m 25sCompare + Cairn LowAdded a product to compareChoice 59%
  12. 123m 35sCompare + Cairn MidAdded a product to compareChoice 90%
  13. 134m 02sBrowsed catalogBrowsed the catalogChoice 88%
  14. 144m 24sImage 2 · Cairn LowViewed a product imageChoice 83%
  15. 154m 49sAdded to cart · Cairn LowAdded to cartChoice 83%
  16. 165m 00sViewed cartViewed cart (saw shipping cost)Choice 79%
  17. 175m 16sCheckout startedStarted checkoutChoice 79%
  18. 5m 29sPurchased

Final guess

Choice79%
Fit
<1%
Suitability
20%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
79%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.