Synthetic data
All sessions

s-2240

Simulated shopper

Oct 22, 2026, 5:34 PM UTC · mobile · paid social · Squall 2.5L Rain Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 254sSize guide · Squall 2.5LOpened the size guideFit 30%
  3. 31m 27sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 78%
  4. 41m 57sCompare + Squall ProAdded a product to compareChoice 96%
  5. 52m 08sImage 1 · Squall 2.5LViewed a product imageChoice 96%
  6. 62m 12sExpanded specs · Squall 2.5LExpanded technical specsChoice 93%
  7. 72m 26sCompare + Squall 2.5LAdded a product to compareChoice 99%
  8. 82m 34sCompare + Squall ProAdded a product to compareChoice >99%
  9. 2m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.