Synthetic data
All sessions

s-2241

Simulated shopper

Oct 23, 2026, 9:28 AM UTC · mobile · organic · Talus Trail Runner · 18 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 21m 14sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 17sImage 1 · Talus TrailViewed a product imageNo clear doubt 57%
  4. 41m 48sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  5. 52m 09sAdded to cart · Talus TrailAdded to cartNo clear doubt 77%
  6. 62m 41sViewed cartViewed cart (saw shipping cost)No clear doubt 45%
  7. 73m 07sRemoved from cart · Talus TrailRemoved from cart→ the store shows Value Breakdown hereValue 92%
  8. 83m 47sOpened reviews · Talus TrailOpened reviewsValue 92%
  9. 93m 52sExpanded specs · Talus TrailExpanded technical specsValue 68%
  10. 104m 11sAdded to cart · Talus TrailAdded to cartValue 68%
  11. 114m 50sViewed cartViewed cart (saw shipping cost)Value 90%
  12. 125m 04sRemoved from cart · Talus TrailRemoved from cartValue >99%
  13. 135m 24sOpened reviews · Talus TrailOpened reviewsValue >99%
  14. 145m 58sReviews filtered: suitabilityFiltered reviews by performanceValue 80%
  15. 156m 34sBrowsed catalogBrowsed the catalogValue 87%
  16. 166m 56sViewed Cairn LowViewed a product page · Switched to a similar productValue 98%
  17. 177m 16sAdded to cart · Talus TrailAdded to cartValue 98%
  18. 7m 39sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
2%
Durability
<1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.