Synthetic data
All sessions

s-2242

Simulated shopper

Oct 23, 2026, 8:58 PM UTC · desktop · organic · Kettle Ti Stove Kit · 13 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 219sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 340sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 448sSearch “20 degree sleeping bag”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 96%
  5. 51m 14sSize 11 · Talus TrailSelected a sizeSuitability 94%
  6. 61m 35sBrowsed catalogBrowsed the catalogSuitability 89%
  7. 72m 07sViewed Kettle TiViewed a product pageSuitability 81%
  8. 82m 27sImage 1 · Kettle TiViewed a product imageSuitability 74%
  9. 92m 58sExpanded materials · Kettle TiExpanded materialsSuitability 81%
  10. 103m 32sOpened reviews · Kettle TiOpened reviewsSuitability 92%
  11. 113m 51sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  12. 124m 05sAdded to cart · Kettle TiAdded to cartSuitability >99%
  13. 4m 14sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.