Synthetic data
All sessions

s-2243

Simulated shopper

Oct 24, 2026, 3:10 AM UTC · mobile · email · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 239sImage 1 · Ridgeback 38LViewed a product imageNo clear doubt 37%
  3. 31m 09sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 70%
  4. 41m 28sAdded to cart · Ridgeback 48LAdded to cartChoice 70%
  5. 51m 42sViewed cartViewed cart (saw shipping cost)→ the store shows Decision Helper hereChoice 61%
  6. 61m 51sRemoved from cart · Ridgeback 48LRemoved from cartValue 91%
  7. 72m 06sExpanded shipping · Ridgeback 48LExpanded shipping infoValue 81%
  8. 82m 25sOpened reviews · Ridgeback 48LOpened reviewsValue 88%
  9. 93m 01sReviews filtered: valueFiltered reviews by valueValue 99%
  10. 103m 16sImage 2 · Ridgeback 48LViewed a product imageValue 99%
  11. 113m 44sViewed Cairn LowViewed a product pageValue 98%
  12. 3m 48sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.