Synthetic data
All sessions

s-2245

Simulated shopper

Oct 29, 2026, 8:19 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 12 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 07sAdded to cart · Merino 200Added to cartFit 22%
  3. 31m 22sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 56sDelivery check · ZIP 95206Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 85%
  5. 52m 06sSize M · Merino 200Selected a sizeDelivery 66%
  6. 62m 45sDelivery check · ZIP 49862Checked delivery date by ZIPDelivery 97%
  7. 73m 04sSize guide · Merino 200Opened the size guideDelivery 80%
  8. 83m 19sViewed cartViewed cart (saw shipping cost)Delivery 95%
  9. 93m 39sExpanded specs · Merino 200Expanded technical specsDelivery 96%
  10. 104m 17sDelivery check · ZIP 42633Checked delivery date by ZIPDelivery >99%
  11. 114m 30sDelivery check · ZIP 67616Checked delivery date by ZIPDelivery >99%
  12. 4m 42sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.