Synthetic data
All sessions

s-2246

Simulated shopper

Oct 30, 2026, 2:18 PM UTC · mobile · organic · Driftwood 2P Tent · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 240sExpanded warranty · Driftwood 2PExpanded warrantyDurability 59%
  3. 350sOpened reviews · Driftwood 2POpened reviewsDurability 80%
  4. 41m 12sExpanded warranty · Driftwood 2PExpanded warranty→ the store shows Durability Proof hereDurability 98%
  5. 51m 42sImage 1 · Driftwood 2PViewed a product imageDurability 96%
  6. 62m 00sOpened reviews · Driftwood 2POpened reviewsDurability 99%
  7. 72m 36sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 44sExpanded materials · Driftwood 2PExpanded materialsDurability >99%
  9. 92m 52sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  10. 103m 16sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 51sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  12. 124m 17sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 134m 52sOpened reviews · Driftwood 2POpened reviewsDurability >99%
  14. 5m 12sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×395.7×
  • Expanded warranty ×215.6×
  • Opened reviews ×51.8×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.