Synthetic data
All sessions

s-2247

Simulated shopper

Oct 26, 2026, 7:53 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 348sSize 9.5 · Cairn LowSelected a sizeFit 56%
  4. 41m 26sSearch “wide fit hiking shoes”Searched for sizing / fit→ the store shows Fit Confidence hereFit 95%
  5. 51m 56sExpanded specs · Cairn LowExpanded technical specsFit 88%
  6. 62m 24sSize 10 · Cairn LowChanged size selectionFit >99%
  7. 72m 52sOpened reviews · Cairn LowOpened reviewsFit >99%
  8. 83m 09sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 16sImage 1 · Cairn LowViewed a product imageFit >99%
  10. 103m 45sBrowsed catalogBrowsed the catalogFit >99%
  11. 113m 53sAdded to cart · Cairn LowAdded to cartFit >99%
  12. 4m 16sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Opened reviews1.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.