Synthetic data
All sessions

s-2248

Simulated shopper

Oct 29, 2026, 2:30 PM UTC · desktop · search ads · Talus Trail Runner · 16 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 230sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 352sCompare + Talus TrailAdded a product to compareChoice 74%
  4. 41m 28sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 95%
  5. 51m 54sViewed Cairn LowViewed a product page · Switched to a similar productChoice 99%
  6. 62m 34sViewed Cairn MidViewed a product page · Switched to a similar productChoice >99%
  7. 73m 09sImage 1 · Cairn MidViewed a product imageChoice >99%
  8. 83m 32sCompare + Cairn MidAdded a product to compareChoice >99%
  9. 93m 47sCompare + Talus TrailAdded a product to compareChoice >99%
  10. 104m 13sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  11. 114m 38sImage 2 · Talus TrailViewed a product imageChoice >99%
  12. 125m 11sOpened comparisonOpened the comparisonChoice >99%
  13. 135m 32sAdded to cart · Talus TrailAdded to cartChoice >99%
  14. 145m 58sViewed cartViewed cart (saw shipping cost)Choice >99%
  15. 156m 08sCheckout startedStarted checkoutChoice >99%
  16. 6m 15sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×38.6×
  • Opened the comparison57.4×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.