Synthetic data
All sessions

s-2249

Simulated shopper

Oct 20, 2026, 10:48 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 13sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 31m 19sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 78%
  4. 41m 38sCompare + Talus TrailAdded a product to compareChoice 96%
  5. 52m 13sImage 1 · Cairn MidViewed a product imageChoice 95%
  6. 62m 41sImage 2 · Cairn MidViewed a product imageChoice 93%
  7. 73m 10sImage 3 · Cairn MidViewed a product imageChoice 90%
  8. 83m 37sViewed Cairn LowViewed a product page · Switched to a similar productChoice >99%
  9. 94m 00sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  10. 104m 18sOpened reviews · Cairn MidOpened reviewsChoice >99%
  11. 114m 34sImage 4 · Cairn MidViewed a product image · Inspected 4+ images closelyChoice >99%
  12. 125m 12sImage 5 · Cairn MidViewed a product imageChoice >99%
  13. 5m 24sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product ×28.6×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.