Synthetic data
All sessions

s-2250

Simulated shopper

Oct 21, 2026, 3:08 AM UTC · mobile · organic · Emberline 20°F Down Bag · 12 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 222sAdded to cart · Emberline 20°FAdded to cartSuitability 24%
  3. 343sDelivery check · ZIP 21856Checked delivery date by ZIPDelivery 74%
  4. 453sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 96%
  5. 51m 32sDelivery check · ZIP 98121Checked delivery date by ZIPDelivery >99%
  6. 61m 51sCompare + Emberline 20°FAdded a product to compareDelivery >99%
  7. 72m 06sImage 1 · Emberline 20°FViewed a product imageDelivery 99%
  8. 82m 33sViewed cartViewed cart (saw shipping cost)Delivery >99%
  9. 93m 09sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  10. 103m 19sViewed cartViewed cart (saw shipping cost)Delivery >99%
  11. 113m 32sCheckout startedStarted checkoutDelivery >99%
  12. 3m 37sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Viewed cart (saw shipping cost) ×22.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.