Synthetic data
All sessions

s-2252

Simulated shopper

Nov 1, 2026, 11:46 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 12 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Cairn LowViewed a product pageChoice 31%
  2. 240sSearch “tent”Searched the catalogNo clear doubt 41%
  3. 358sSearch “which tent”Searched to compare optionsChoice 90%
  4. 41m 21sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 99%
  5. 52m 01sBrowsed catalogBrowsed the catalogChoice 97%
  6. 62m 41sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  7. 72m 50sImage 1 · Cairn LowViewed a product imageChoice >99%
  8. 83m 05sViewed Emberline 20°FViewed a product pageChoice >99%
  9. 93m 17sAdded to cart · Cairn LowAdded to cartChoice >99%
  10. 103m 29sViewed cartViewed cart (saw shipping cost)Choice >99%
  11. 113m 50sCheckout startedStarted checkoutChoice >99%
  12. 4m 00sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.