Synthetic data
All sessions

s-2253

Simulated shopper

Oct 27, 2026, 10:47 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 12 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 348sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 58%
  4. 456sExpanded materials · Emberline 20°FExpanded materialsNo clear doubt 57%
  5. 51m 19sOpened reviews · Emberline 20°FOpened reviewsSuitability 42%
  6. 61m 53sExpanded warranty · Emberline 20°FExpanded warranty→ the store shows Durability Proof hereDurability 80%
  7. 72m 10sOpened reviews · Emberline 20°FOpened reviewsDurability 88%
  8. 82m 48sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 21sSearch “discount code”Searched for deals / priceDurability >99%
  10. 103m 55sViewed Driftwood 2PViewed a product pageDurability >99%
  11. 114m 23sAdded to cart · Emberline 20°FAdded to cartDurability >99%
  12. 4m 39sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.