Synthetic data
All sessions

s-2254

Simulated shopper

Oct 20, 2026, 9:56 AM UTC · mobile · organic · Ridgeback 38L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 222sBrowsed catalogBrowsed the catalogNo clear doubt 39%
  3. 332sSorted: price ascSorted by lowest priceValue 49%
  4. 437sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 99%
  5. 541sSearch “discount code”Searched for deals / priceValue >99%
  6. 61m 17sSearch “sale”Searched for deals / priceValue >99%
  7. 71m 29sBrowsed catalogBrowsed the catalogValue >99%
  8. 82m 04sSearch “sale”Searched for deals / priceValue >99%
  9. 92m 40sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  10. 102m 45sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 19sExpanded warranty · Ridgeback 38LExpanded warrantyValue >99%
  12. 123m 27sBrowsed catalogBrowsed the catalogValue >99%
  13. 3m 31sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×430.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×31.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.