All sessions
s-2255
Simulated shopperOct 26, 2026, 2:29 AM UTC · desktop · paid social · Merino 200 Base Layer Crew · 5 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 134sViewed Merino 200Viewed a product pageFit 22%
- 21m 05sExpanded materials · Merino 200Expanded materialsDurability 62%
- 31m 39sImage 1 · Merino 200Viewed a product imageDurability 49%
- 42m 10sViewed Lumen 400Viewed a product pageNo clear doubt 45%
- 2m 14sLeft the store
Final guess
No clear doubt45%
Fit
7%
Suitability
8%
Durability
38%
Value
<1%
Delivery
1%
Choice
1%
No clear doubt
45%
Why no clear doubthow much likelier
- Viewed a product page ×21.7×
- Viewed a product image2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.