Synthetic data
All sessions

s-2256

Simulated shopper

Nov 2, 2026, 1:02 PM UTC · desktop · paid social · Driftwood 2P Tent · 7 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 235sViewed Driftwood 2PViewed a product pageNo clear doubt 45%
  3. 31m 14sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 71%
  4. 41m 31sExpanded warranty · Driftwood 2PExpanded warrantyDelivery 46%
  5. 51m 40sExpanded warranty · Driftwood 2PExpanded warrantyDurability 59%
  6. 62m 04sAdded to cart · Driftwood 2PAdded to cartDurability 59%
  7. 2m 15sLeft the store

Final guess

Durability59%
Fit
<1%
Suitability
<1%
Durability
59%
Value
<1%
Delivery
13%
Choice
<1%
No clear doubt
27%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.