Synthetic data
All sessions

s-2258

Simulated shopper

Oct 22, 2026, 12:45 PM UTC · mobile · organic · Kettle Ti Stove Kit · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 23%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 253sViewed Kettle TiViewed a product pageNo clear doubt 55%
  3. 31m 31sSearch “long lasting base layer”Searched for sizing / fitNo clear doubt 39%
  4. 42m 07sExpanded materials · Kettle TiExpanded materials→ the store shows Durability Proof hereDurability 66%
  5. 52m 35sBrowsed catalogBrowsed the catalogNo clear doubt 46%
  6. 63m 14sSorted: price ascSorted by lowest priceNo clear doubt 70%
  7. 73m 33sExpanded returns · Kettle TiExpanded returns policyNo clear doubt 64%
  8. 83m 42sExpanded warranty · Kettle TiExpanded warrantyDurability 73%
  9. 94m 14sOpened reviews · Kettle TiOpened reviewsDurability 92%
  10. 104m 34sExpanded warranty · Kettle TiExpanded warrantyDurability 99%
  11. 114m 57sImage 1 · Kettle TiViewed a product imageDurability 97%
  12. 125m 12sExpanded materials · Kettle TiExpanded materialsDurability 99%
  13. 135m 17sOpened reviews · Kettle TiOpened reviewsDurability >99%
  14. 145m 56sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  15. 156m 36sExpanded materials · Kettle TiExpanded materialsDurability >99%
  16. 6m 58sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Expanded materials ×36.6×
  • Expanded warranty ×215.6×
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×
  • Searched for sizing / fit2.2×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.