Synthetic data
All sessions

s-2259

Simulated shopper

Oct 28, 2026, 12:03 PM UTC · desktop · paid social · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 240sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 17sExpanded warranty · Talus TrailExpanded warrantyDurability 53%
  4. 41m 30sExpanded specs · Talus TrailExpanded technical specsNo clear doubt 45%
  5. 51m 37sOpened reviews · Talus TrailOpened reviewsSuitability 42%
  6. 62m 14sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 98%
  7. 72m 20sOpened reviews · Talus TrailOpened reviewsSuitability 98%
  8. 82m 25sViewed Cairn LowViewed a product page · Switched to a similar productSuitability 98%
  9. 92m 30sExpanded specs · Cairn LowExpanded technical specsSuitability >99%
  10. 102m 53sImage 1 · Cairn LowViewed a product imageSuitability >99%
  11. 113m 23sOpened reviews · Cairn LowOpened reviewsSuitability >99%
  12. 3m 35sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews ×31.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.