Synthetic data
All sessions

s-2260

Simulated shopper

Oct 25, 2026, 11:11 PM UTC · desktop · paid social · Ridgeback 48L Pack · 16 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 24%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 10sOpened reviews · Ridgeback 48LOpened reviewsFit 27%
  3. 31m 35sReviews filtered: valueFiltered reviews by valueValue 78%
  4. 42m 04sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 63%
  5. 52m 27sExpanded returns · Ridgeback 48LExpanded returns policyChoice 60%
  6. 62m 53sCompare + Ridgeback 48LAdded a product to compareChoice 91%
  7. 73m 02sCompare + Ridgeback 38LAdded a product to compareChoice 98%
  8. 83m 33sImage 1 · Ridgeback 48LViewed a product imageChoice 99%
  9. 93m 39sExpanded returns · Ridgeback 48LExpanded returns policyChoice 99%
  10. 104m 08sAdded to cart · Ridgeback 48LAdded to cartChoice 99%
  11. 114m 37sViewed cartViewed cart (saw shipping cost)Choice 95%
  12. 125m 04sRemoved from cart · Ridgeback 48LRemoved from cartValue 71%
  13. 135m 10sAdded to cart · Ridgeback 48LAdded to cartValue 71%
  14. 145m 44sViewed cartViewed cart (saw shipping cost)Value 95%
  15. 156m 12sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 6m 39sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.