Synthetic data
All sessions

s-2263

Simulated shopper

Oct 20, 2026, 3:09 PM UTC · desktop · organic · Emberline 20°F Down Bag · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sSearch “boots”Searched the catalogNo clear doubt 32%
  2. 248sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 31m 22sOpened reviews · Talus TrailOpened reviewsSuitability 27%
  4. 41m 52sReviews filtered: suitabilityFiltered reviews by performanceSuitability 96%
  5. 52m 17sExpanded specs · Talus TrailExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 53sViewed Emberline 20°FViewed a product pageSuitability 99%
  7. 73m 27sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  8. 84m 07sBrowsed catalogBrowsed the catalogSuitability >99%
  9. 94m 14sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  10. 104m 36sExpanded materials · Emberline 20°FExpanded materialsSuitability >99%
  11. 115m 06sImage 1 · Emberline 20°FViewed a product imageSuitability >99%
  12. 125m 29sViewed Ridgeback 48LViewed a product pageSuitability >99%
  13. 135m 41sExpanded materials · Ridgeback 48LExpanded materialsSuitability >99%
  14. 5m 53sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Filtered reviews by performance73.8×
  • Expanded materials ×21.5×
  • Opened reviews1.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.