Synthetic data
All sessions

s-2264

Simulated shopper

Oct 31, 2026, 2:04 AM UTC · desktop · email · Cairn Mid Waterproof Boot · 10 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 239sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 354sImage 1 · Cairn MidViewed a product imageNo clear doubt 59%
  4. 41m 06sSize guide · Cairn MidOpened the size guideFit 55%
  5. 51m 11sSorted: featuredRe-sorted the catalogNo clear doubt 70%
  6. 61m 15sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 77%
  7. 71m 29sExpanded materials · Cairn LowExpanded materialsNo clear doubt 90%
  8. 81m 54sBrowsed catalogBrowsed the catalogNo clear doubt 96%
  9. 92m 24sAdded to cart · Cairn MidAdded to cartNo clear doubt 96%
  10. 2m 53sLeft the store

Final guess

No clear doubt96%
Fit
3%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
1%
No clear doubt
96%
Why no clear doubthow much likelier
  • Re-sorted the catalog3.8×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.