Synthetic data
All sessions

s-2265

Simulated shopper

Oct 28, 2026, 8:54 AM UTC · desktop · search ads · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sViewed Talus TrailViewed a product pageChoice 23%
  2. 236sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 14sImage 1 · Talus TrailViewed a product imageSuitability 38%
  4. 41m 18sAdded to cart · Talus TrailAdded to cartSuitability 38%
  5. 51m 49sViewed cartViewed cart (saw shipping cost)Suitability 29%
  6. 62m 13sRemoved from cart · Talus TrailRemoved from cart→ the store shows Value Breakdown hereValue 92%
  7. 72m 29sExpanded specs · Talus TrailExpanded technical specsValue 65%
  8. 82m 48sExpanded specs · Talus TrailExpanded technical specsSuitability 85%
  9. 93m 26sViewed Cairn LowViewed a product page · Switched to a similar productSuitability 46%
  10. 103m 36sBrowsed catalogBrowsed the catalogValue 54%
  11. 113m 51sSorted: price ascSorted by lowest priceValue 95%
  12. 4m 21sLeft the store

Final guess

Value95%
Fit
<1%
Suitability
3%
Durability
<1%
Value
95%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.