Synthetic data
All sessions

s-2266

Simulated shopper

Oct 22, 2026, 8:53 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 12 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Cairn MidViewed a product pageFit 27%
  2. 250sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 354sDelivery check · ZIP 70776Checked delivery date by ZIPDelivery 62%
  4. 41m 09sAdded to cart · Cairn MidAdded to cartDelivery 62%
  5. 51m 45sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 88%
  6. 61m 50sPromo field focusedClicked into the promo-code fieldDelivery 50%
  7. 72m 27sViewed Cairn LowViewed a product page · Switched to a similar productValue 82%
  8. 82m 57sOpened reviews · Cairn LowOpened reviewsValue 86%
  9. 93m 32sReviews filtered: valueFiltered reviews by valueValue 99%
  10. 104m 10sCompare + Cairn LowAdded a product to compareValue >99%
  11. 114m 36sCompare + Talus TrailAdded a product to compareValue 99%
  12. 4m 59sLeft the store

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.