Synthetic data
All sessions

s-2267

Simulated shopper

Nov 1, 2026, 8:46 PM UTC · mobile · organic · Driftwood 2P Tent · 15 actions

abandonedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sSearch “merino”Searched the catalogNo clear doubt 32%
  2. 242sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 31m 11sAdded to cart · Driftwood 2PAdded to cartNo clear doubt 51%
  4. 41m 48sViewed cartViewed cart (saw shipping cost)Delivery 58%
  5. 52m 26sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  6. 62m 41sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery 99%
  7. 73m 02sDelivery check · ZIP 28129Checked delivery date by ZIPDelivery >99%
  8. 83m 39sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  9. 94m 15sViewed cartViewed cart (saw shipping cost)Delivery >99%
  10. 104m 50sCheckout startedStarted checkoutDelivery >99%
  11. 115m 09sDelivery check · ZIP 38229Checked delivery date by ZIPDelivery >99%
  12. 125m 39sViewed cartViewed cart (saw shipping cost)Delivery >99%
  13. 136m 14sExpanded returns · Driftwood 2PExpanded returns policyDelivery >99%
  14. 146m 40sExpanded shipping · Driftwood 2PExpanded shipping infoDelivery >99%
  15. 6m 54sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×413.0×
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded returns policy2.4×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.