Synthetic data
All sessions

s-2268

Simulated shopper

Oct 20, 2026, 11:05 AM UTC · mobile · organic · Driftwood 2P Tent · 14 actions

purchasedcart $429

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 119sViewed Driftwood 2PViewed a product pageDelivery 30%
  2. 239sDelivery check · ZIP 66673Checked delivery date by ZIPDelivery 88%
  3. 31m 10sOpened reviews · Driftwood 2POpened reviewsDelivery 88%
  4. 41m 41sOpened reviews · Driftwood 2POpened reviewsDelivery 82%
  5. 51m 46sExpanded shipping · Driftwood 2PExpanded shipping info→ the store shows Delivery Promise hereDelivery 98%
  6. 61m 58sExpanded returns · Driftwood 2PExpanded returns policyDelivery 99%
  7. 72m 20sExpanded specs · Driftwood 2PExpanded technical specsDelivery 99%
  8. 82m 26sImage 1 · Driftwood 2PViewed a product imageDelivery 97%
  9. 93m 06sExpanded materials · Driftwood 2PExpanded materialsDelivery 87%
  10. 103m 39sExpanded specs · Driftwood 2PExpanded technical specsDelivery 64%
  11. 113m 47sAdded to cart · Driftwood 2PAdded to cartDelivery 64%
  12. 123m 56sViewed cartViewed cart (saw shipping cost)Delivery 89%
  13. 134m 20sCheckout startedStarted checkoutDelivery 89%
  14. 4m 26sPurchased

Final guess

Delivery89%
Fit
<1%
Suitability
9%
Durability
1%
Value
<1%
Delivery
89%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.