Synthetic data
All sessions

s-2269

Simulated shopper

Oct 20, 2026, 1:42 PM UTC · mobile · paid social · Talus Trail Runner · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 248sCompare + Kettle TiAdded a product to compareChoice 51%
  3. 31m 19sOpened comparisonOpened the comparisonChoice 98%
  4. 41m 23sCompare + Kettle TiAdded a product to compareChoice >99%
  5. 51m 36sOpened comparisonOpened the comparisonChoice >99%
  6. 62m 02sViewed Talus TrailViewed a product pageChoice >99%
  7. 72m 15sCompare + Talus TrailAdded a product to compareChoice >99%
  8. 82m 39sCompare + Cairn LowAdded a product to compareChoice >99%
  9. 92m 55sImage 1 · Talus TrailViewed a product imageChoice >99%
  10. 103m 14sImage 2 · Talus TrailViewed a product image→ the store shows Decision Helper hereChoice >99%
  11. 113m 42sOpened reviews · Talus TrailOpened reviewsChoice >99%
  12. 4m 10sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison ×257.4×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.