Synthetic data
All sessions

s-2270

Simulated shopper

Oct 24, 2026, 11:34 PM UTC · mobile · search ads · Talus Trail Runner · 17 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Talus TrailViewed a product pageChoice 23%
  2. 249sExpanded materials · Talus TrailExpanded materialsDurability 46%
  3. 352sOpened reviews · Talus TrailOpened reviewsDurability 56%
  4. 41m 19sReviews filtered: durabilityFiltered reviews by durability→ the store shows Durability Proof hereDurability 99%
  5. 51m 28sExpanded returns · Talus TrailExpanded returns policyDurability >99%
  6. 61m 42sOpened reviews · Talus TrailOpened reviewsDurability >99%
  7. 72m 12sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  8. 82m 22sOpened reviews · Talus TrailOpened reviewsDurability >99%
  9. 92m 34sOpened reviews · Talus TrailOpened reviewsDurability >99%
  10. 102m 37sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  11. 113m 11sViewed Ridgeback 38LViewed a product pageDurability >99%
  12. 123m 32sOpened reviews · Ridgeback 38LOpened reviewsDurability >99%
  13. 134m 05sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  14. 144m 23sSize guide · Ridgeback 38LOpened the size guideDurability >99%
  15. 154m 31sOpened reviews · Ridgeback 38LOpened reviewsDurability >99%
  16. 164m 51sAdded to cart · Talus TrailAdded to cartDurability >99%
  17. 5m 21sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×495.7×
  • Opened reviews ×61.8×
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.