Synthetic data
All sessions

s-2272

Simulated shopper

Nov 1, 2026, 12:08 AM UTC · mobile · search ads · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Talus TrailViewed a product pageChoice 23%
  2. 238sSize guide · Talus TrailOpened the size guideFit 45%
  3. 349sViewed Cairn LowViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 68%
  4. 41m 18sExpanded returns · Cairn LowExpanded returns policyFit 39%
  5. 51m 32sSearch “headlamp”Searched the catalogNo clear doubt 40%
  6. 1m 53sLeft the store

Final guess

No clear doubt40%
Fit
32%
Suitability
<1%
Durability
1%
Value
1%
Delivery
2%
Choice
23%
No clear doubt
40%
Why no clear doubthow much likelier
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.