All sessions
s-2273
Simulated shopperOct 22, 2026, 7:09 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 8 actions
abandonedcart $89
How Qualm's guess changed
With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 128sViewed Merino 200Viewed a product pageFit 22%
- 242sSize M · Merino 200Selected a sizeFit 77%
- 350sSize S · Merino 200Changed size selection→ the store shows Fit Confidence hereFit >99%
- 41m 25sOpened reviews · Merino 200Opened reviewsFit >99%
- 51m 55sBrowsed catalogBrowsed the catalogFit >99%
- 62m 35sExpanded returns · Merino 200Expanded returns policyFit >99%
- 72m 52sAdded to cart · Merino 200Added to cartFit >99%
- 3m 14sLeft the store
Final guess
Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
- Changed size selection106.9×
- Selected a size12.4×
- Expanded returns policy2.3×
- Opened reviews1.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.