Synthetic data
All sessions

s-2274

Simulated shopper

Oct 24, 2026, 10:30 PM UTC · mobile · paid social · Talus Trail Runner · 8 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Talus TrailViewed a product pageChoice 23%
  2. 21m 03sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 31m 23sViewed Merino 200Viewed a product pageSuitability 46%
  4. 41m 42sExpanded specs · Merino 200Expanded technical specs→ the store shows Built-For Answer hereSuitability 79%
  5. 52m 10sAdded to cart · Talus TrailAdded to cartSuitability 79%
  6. 62m 22sViewed cartViewed cart (saw shipping cost)Suitability 83%
  7. 72m 39sCheckout startedStarted checkoutSuitability 83%
  8. 2m 51sPurchased

Final guess

Suitability83%
Fit
<1%
Suitability
83%
Durability
<1%
Value
2%
Delivery
2%
Choice
8%
No clear doubt
5%
Why suitabilityhow much likelier
  • Expanded technical specs ×26.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.