Synthetic data
All sessions

s-2277

Simulated shopper

Oct 31, 2026, 3:11 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Squall ProViewed a product pageChoice 29%
  2. 21m 06sViewed Merino 200Viewed a product pageChoice 36%
  3. 31m 16sOpened reviews · Merino 200Opened reviewsDurability 28%
  4. 41m 51sReviews filtered: valueFiltered reviews by valueValue 74%
  5. 51m 54sViewed Emberline 20°FViewed a product pageValue 71%
  6. 2m 11sLeft the store

Final guess

Value71%
Fit
6%
Suitability
3%
Durability
8%
Value
71%
Delivery
3%
Choice
1%
No clear doubt
8%
Why valuehow much likelier
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.