Synthetic data
All sessions

s-2279

Simulated shopper

Nov 2, 2026, 1:02 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 9 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Cairn LowViewed a product pageChoice 31%
  2. 232sOpened reviews · Cairn LowOpened reviewsFit 27%
  3. 353sOpened reviews · Cairn LowOpened reviewsFit 34%
  4. 41m 22sReviews filtered: valueFiltered reviews by valueValue 79%
  5. 51m 35sOpened reviews · Cairn LowOpened reviewsValue 73%
  6. 62m 12sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  7. 72m 25sOpened reviews · Cairn LowOpened reviewsValue 97%
  8. 82m 40sAdded to cart · Cairn LowAdded to cartValue 97%
  9. 3m 07sLeft the store

Final guess

Value97%
Fit
1%
Suitability
1%
Durability
1%
Value
97%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.