Synthetic data
All sessions

s-2280

Simulated shopper

Oct 27, 2026, 6:19 AM UTC · desktop · search ads · Kettle Ti Stove Kit · 10 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 40%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 239sAdded to cart · Kettle TiAdded to cartNo clear doubt 29%
  3. 359sImage 1 · Kettle TiViewed a product imageNo clear doubt 49%
  4. 41m 27sImage 2 · Kettle TiViewed a product imageNo clear doubt 67%
  5. 51m 33sExpanded shipping · Kettle TiExpanded shipping infoNo clear doubt 69%
  6. 62m 12sDelivery check · ZIP 66067Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 75%
  7. 72m 15sExpanded returns · Kettle TiExpanded returns policyDelivery 87%
  8. 82m 36sViewed cartViewed cart (saw shipping cost)Delivery 98%
  9. 93m 05sCheckout startedStarted checkoutDelivery 98%
  10. 3m 17sPurchased

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.