Synthetic data
All sessions

s-2281

Simulated shopper

Oct 22, 2026, 10:59 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 54%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 01sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 13sSize 9 · Cairn LowSelected a sizeFit 56%
  4. 41m 48sCompare + Cairn LowAdded a product to compareChoice 57%
  5. 51m 56sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 92%
  6. 62m 06sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 42sCompare + Cairn LowAdded a product to compareChoice >99%
  8. 82m 48sCompare + Cairn MidAdded a product to compareChoice >99%
  9. 92m 52sImage 1 · Cairn LowViewed a product imageChoice >99%
  10. 103m 15sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 113m 44sCompare + Talus TrailAdded a product to compareChoice >99%
  12. 124m 00sSize guide · Cairn LowOpened the size guideChoice >99%
  13. 134m 21sDelivery check · ZIP 80783Checked delivery date by ZIPChoice >99%
  14. 144m 42sAdded to cart · Cairn LowAdded to cartChoice >99%
  15. 155m 01sViewed cartViewed cart (saw shipping cost)Choice >99%
  16. 165m 28sCheckout startedStarted checkoutChoice >99%
  17. 5m 50sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×611.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.