Synthetic data
All sessions

s-2283

Simulated shopper

Nov 2, 2026, 12:20 AM UTC · mobile · organic · Talus Trail Runner · 16 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 48%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 242sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 350sExpanded specs · Cairn MidExpanded technical specsNo clear doubt 44%
  4. 41m 10sExpanded returns · Cairn MidExpanded returns policyNo clear doubt 53%
  5. 51m 22sViewed Talus TrailViewed a product pageNo clear doubt 66%
  6. 61m 26sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 71%
  7. 71m 43sCompare + Cairn LowAdded a product to compareChoice 97%
  8. 81m 48sOpened reviews · Talus TrailOpened reviewsChoice 90%
  9. 92m 20sReviews filtered: deliveryFiltered reviews by shippingChoice 72%
  10. 102m 57sDelivery check · ZIP 65874Checked delivery date by ZIPDelivery 62%
  11. 113m 36sExpanded returns · Talus TrailExpanded returns policyDelivery 90%
  12. 124m 00sAdded to cart · Talus TrailAdded to cartDelivery 90%
  13. 134m 22sImage 1 · Talus TrailViewed a product imageDelivery 86%
  14. 144m 45sViewed cartViewed cart (saw shipping cost)Delivery 97%
  15. 154m 59sCheckout startedStarted checkoutDelivery 97%
  16. 5m 06sPurchased

Final guess

Delivery97%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
97%
Choice
2%
No clear doubt
<1%
Why deliveryhow much likelier
  • Filtered reviews by shipping42.3×
  • Checked delivery date by ZIP21.1×
  • Expanded returns policy ×22.4×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.