Synthetic data
All sessions

s-2284

Simulated shopper

Nov 1, 2026, 5:13 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 222sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 329sSearch “fuel canister compatible”Searched for a use-case or specSuitability 48%
  4. 41m 09sOpened reviews · Merino 200Opened reviewsSuitability 62%
  5. 51m 26sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 99%
  6. 61m 58sOpened reviews · Merino 200Opened reviewsSuitability 99%
  7. 72m 33sViewed Emberline 20°FViewed a product pageSuitability 99%
  8. 83m 08sBrowsed catalogBrowsed the catalogSuitability 99%
  9. 93m 29sBrowsed catalogBrowsed the catalogSuitability 99%
  10. 104m 05sExpanded specs · Emberline 20°FExpanded technical specsSuitability >99%
  11. 114m 20sSearch “waterproof jacket”Searched for a use-case or specSuitability >99%
  12. 124m 28sExpanded returns · Emberline 20°FExpanded returns policySuitability >99%
  13. 4m 32sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×217.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.