Synthetic data
All sessions

s-2285

Simulated shopper

Oct 28, 2026, 12:52 AM UTC · mobile · organic · Talus Trail Runner · 12 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 247sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 357sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 50%
  4. 41m 07sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 58%
  5. 51m 44sAdded to cart · Squall 2.5LAdded to cartDelivery 58%
  6. 62m 14sViewed Talus TrailViewed a product pageNo clear doubt 48%
  7. 72m 29sDelivery check · ZIP 58317Checked delivery date by ZIP→ the store shows Delivery Promise hereDelivery 90%
  8. 82m 41sExpanded shipping · Talus TrailExpanded shipping infoDelivery 98%
  9. 93m 11sDelivery check · ZIP 70217Checked delivery date by ZIPDelivery >99%
  10. 103m 25sExpanded returns · Talus TrailExpanded returns policyDelivery >99%
  11. 114m 05sExpanded shipping · Talus TrailExpanded shipping infoDelivery >99%
  12. 4m 14sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×313.0×
  • Checked delivery date by ZIP ×221.1×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.