Synthetic data
All sessions

s-2286

Simulated shopper

Oct 25, 2026, 12:03 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 6 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Merino 200Viewed a product pageFit 22%
  2. 250sSize XXL · Merino 200Selected a sizeFit 77%
  3. 31m 22sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 96%
  4. 41m 36sViewed Ridgeback 48LViewed a product pageFit 93%
  5. 52m 01sAdded to cart · Merino 200Added to cartFit 93%
  6. 2m 20sLeft the store

Final guess

Fit93%
Fit
93%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
5%
Why fithow much likelier
  • Selected a size12.4×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.