All sessions
s-2287
Simulated shopperOct 22, 2026, 12:59 PM UTC · desktop · search ads · Emberline 20°F Down Bag · 12 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 16sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 237sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
- 31m 13sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 58%
- 41m 53sOpened reviews · Emberline 20°FOpened reviewsSuitability 35%
- 52m 19sReviews filtered: suitabilityFiltered reviews by performanceSuitability 98%
- 62m 43sExpanded specs · Emberline 20°FExpanded technical specs→ the store shows Built-For Answer hereSuitability >99%
- 73m 10sViewed Kettle TiViewed a product pageSuitability 99%
- 83m 18sOpened reviews · Kettle TiOpened reviewsSuitability >99%
- 93m 22sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 103m 32sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
- 113m 39sViewed Cairn LowViewed a product pageSuitability >99%
- 3m 48sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance ×273.8×
- Searched for a use-case or spec17.5×
- Expanded technical specs6.9×
- Opened reviews ×21.7×
- Viewed a product image1.2×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.