Synthetic data
All sessions

s-2288

Simulated shopper

Oct 30, 2026, 8:29 AM UTC · mobile · search ads · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 245sViewed Cairn MidViewed a product pageNo clear doubt 39%
  3. 31m 22sCompare + Cairn MidAdded a product to compareChoice 76%
  4. 41m 27sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 51m 41sViewed Squall ProViewed a product pageChoice 98%
  6. 62m 00sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice >99%
  7. 72m 21sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  8. 82m 24sBrowsed catalogBrowsed the catalogChoice >99%
  9. 92m 31sImage 2 · Squall 2.5LViewed a product imageChoice >99%
  10. 2m 41sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.