Synthetic data
All sessions

s-2289

Simulated shopper

Oct 25, 2026, 1:46 PM UTC · mobile · search ads · Cairn Low Hiking Shoe · 15 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn LowViewed a product pageChoice 31%
  2. 234sSize 11 · Cairn LowSelected a sizeFit 69%
  3. 31m 09sSize 11.5 · Cairn LowChanged size selection→ the store shows Fit Confidence hereFit >99%
  4. 41m 26sOpened reviews · Cairn LowOpened reviewsFit >99%
  5. 51m 31sSize guide · Cairn LowOpened the size guideFit >99%
  6. 61m 54sOpened reviews · Cairn LowOpened reviewsFit >99%
  7. 72m 18sReviews filtered: fitFiltered reviews by fitFit >99%
  8. 82m 32sOpened reviews · Cairn LowOpened reviewsFit >99%
  9. 92m 51sReviews filtered: fitFiltered reviews by fitFit >99%
  10. 103m 17sBrowsed catalogBrowsed the catalogFit >99%
  11. 113m 47sSorted: price ascSorted by lowest priceFit >99%
  12. 124m 03sOpened reviews · Cairn LowOpened reviewsFit >99%
  13. 134m 43sReviews filtered: fitFiltered reviews by fitFit >99%
  14. 145m 12sAdded to cart · Cairn LowAdded to cartFit >99%
  15. 5m 21sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×324.4×
  • Changed size selection106.9×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.