Synthetic data
All sessions

s-2291

Simulated shopper

Nov 1, 2026, 5:29 PM UTC · desktop · organic · Merino 200 Base Layer Crew · 8 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Merino 200Viewed a product pageFit 22%
  2. 255sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 09sReviews filtered: durabilityFiltered reviews by durabilityDurability 98%
  4. 41m 25sOpened reviews · Merino 200Opened reviewsDurability 98%
  5. 51m 38sExpanded returns · Merino 200Expanded returns policyDurability 98%
  6. 61m 47sOpened comparisonOpened the comparison→ the store shows Durability Proof hereDurability 97%
  7. 71m 51sAdded to cart · Merino 200Added to cartDurability 97%
  8. 2m 00sLeft the store

Final guess

Durability97%
Fit
2%
Suitability
<1%
Durability
97%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · used in training
Reveal synthetic ground truth
Primary doubtDurability
SecondaryChoice
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.