Synthetic data
All sessions

s-2293

Simulated shopper

Oct 31, 2026, 11:41 PM UTC · mobile · search ads · Ridgeback 38L Pack · 13 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 10 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 45%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 28sViewed Driftwood 2PViewed a product pageNo clear doubt 51%
  3. 345sBrowsed catalogBrowsed the catalogNo clear doubt 69%
  4. 41m 04sViewed Ridgeback 38LViewed a product pageNo clear doubt 80%
  5. 51m 19sAdded to cart · Ridgeback 38LAdded to cartNo clear doubt 77%
  6. 61m 50sCheckout startedStarted checkoutNo clear doubt 77%
  7. 72m 03sSize M/L · 18–21 in torso · Ridgeback 38LSelected a sizeNo clear doubt 64%
  8. 82m 35sExpanded shipping · Ridgeback 38LExpanded shipping infoNo clear doubt 76%
  9. 93m 04sDelivery check · ZIP 72491Checked delivery date by ZIPDelivery 55%
  10. 103m 42sExpanded returns · Ridgeback 38LExpanded returns policy→ the store shows Delivery Promise hereDelivery 70%
  11. 114m 22sSorted: featuredRe-sorted the catalogDelivery 53%
  12. 124m 50sCheckout startedStarted checkoutDelivery 53%
  13. 5m 12sLeft the store

Final guess

Delivery53%
Fit
2%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
53%
Choice
<1%
No clear doubt
45%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Expanded returns policy2.4×
  • Re-sorted the catalog1.2×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.