Synthetic data
All sessions

s-2296

Simulated shopper

Oct 31, 2026, 10:11 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 8 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 244sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 354sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 01sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 51m 36sBrowsed catalogBrowsed the catalogValue 87%
  6. 62m 02sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 98%
  7. 72m 40sSearch “discount code”Searched for deals / priceValue >99%
  8. 3m 09sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.