Synthetic data
All sessions

s-2297

Simulated shopper

Oct 27, 2026, 10:06 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 11 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 228sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 00sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 10sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 35%
  5. 51m 17sViewed Driftwood 2PViewed a product pageNo clear doubt 50%
  6. 61m 46sExpanded returns · Driftwood 2PExpanded returns policyNo clear doubt 61%
  7. 71m 56sViewed Squall ProViewed a product page · Switched to a similar productNo clear doubt 61%
  8. 82m 14sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 61%
  9. 92m 25sViewed cartViewed cart (saw shipping cost)No clear doubt 31%
  10. 102m 43sCheckout startedStarted checkoutNo clear doubt 31%
  11. 2m 48sPurchased

Final guess

No clear doubt31%
Fit
5%
Suitability
2%
Durability
2%
Value
26%
Delivery
8%
Choice
25%
No clear doubt
31%
Why no clear doubthow much likelier
  • Viewed a product page ×31.7×
  • Viewed a product image2.3×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.